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Ozone - Washing 101: Why It works!

Ozone - Washed! Yes, we know it sounds fancy. The only other reference you are probably familiar with is  - “The Ozone Layer”. If someone asks you - What does the Ozone layer do? -  you’d most likely say ...“its this layer in the atmosphere that keeps us safe from the Sun’s harmful ultraviolet light”.

If however, someone asks you to explain what Ozone is? Like almost everyone, your answer would be something like…”Hmmm….I’m not sure exactly. It just keeps us alive...that’s all that matters”

So, you already kinda know Ozone is a good thing. It keeps everyone safe. In fact, keeping our ozone layer alive and kicking is what climate change is all about. We simply cannot live without it. 

To keep things simple, let’s just tackle the 2 words: Ozone + Washed. 

You already know washing implies cleanliness. We shower, we wash our clothes, and we wash our fruits and vegetables. Nobody questions this behaviour. We inherently know this activity cleans and we need cleanliness. 

Coming to fruits and vegetables, all of us wash our produce at home for a few minutes at a minimum before eating anything. Add Covid - 19 to the mix and now there are disinfecting machines available that get rid of the virus from the surface of items that come to your house. What do these machines do? Get rid of a virus you can’t see. Just cause you can’t see something, doesn’t mean it’s not sitting there waiting to do damage. This is what “Ozone - Washing” does at its core. It removes harmful contaminants from the surface of your fruits & veggies


Let’s now look at the first word...the big sciency word…Ozone.

Ozone is simply three atoms of oxygen and it is a powerful oxidant. It quickly wants to do its work of attacking organic compounds and microorganisms and then safely return to stable oxygen. 

Put another way, Ozone - Washing simply implies washing with ozonated water. Ozone is infused into water using a 100% safe chemical process and it does the hard work of killing bacteria, viruses and other pathogens. It has no harmful effect on your fruits & veggies after use and is also known to increase shelf life. 

Great, now what? What should you do with this information? 

Think of Ozone - Washing as a choice. A choice that keeps you safe in the long run. We all buy insurance, most of us exercise regularly, look before crossing a road and do a wide range of other activities that keep us safe. Choosing to eat Ozone - Washed produce is a similar life choice. Eating safer is the goal. Ozone - Washed produce is just one step you can take on this journey. 

Start your journey by Signing Up here!

A little more on Ozone:

  • Ozone is Certified as Safe by the FDA (USA) for use on food

  • As an oxidizer, it is estimated to be 1.5 times stronger than chlorine and is shown to be effective over a much wider spectrum of microorganisms than chlorine and other disinfectants.

  • Ozone is particularly effective against E. coli, the most concerning food pathogen to the produce industry.

Are those fruits and veggies ripe to perfection?

Did you cut into a fresh veggie that you just bought off a grocery store shelf only to make its way to the bin? If only you knew how to choose that perfectly ripe watermelon, you would have mastered that Watermelon Piña Colada served at your brunch party. Or, perhaps you’re used to bringing home a carton of berries only to be disappointed the next morning. At IndusFresh, we do everything to ensure that fresh produce from the farms reaches you with the shortest food mileage and minimal handling. However, here are a few tips to keep handy the next time you shop for fresh fruits and vegetables.


1.     Don’t go by the looks always

Most of us shop with our eyes. If you are solely dependent on appearance, you are sure to miss out on a combination of elements like – flavor, juice, and in the case of fruits – sweetness. For example, the berries with the perfect shape and color may appear to be straight out of an advertisement – but they could turn out to be dry, bland, and even hard. If you’ve tried your hand at organic farming, you’ll know that even though berries can be ugly looking, lumpy, and imperfect in color, they can very well be fresh, aromatic, and juicy. Appearance may not predict the perfect berries, however, if you do smell a hint of mold, fermentation, or ever foulness, you know they may not survive the next morning.


2.     Seasonal veggies are your best bet

The next time you go veggie shopping, check for firmness and color consistency across the veggie’s surface. In case of leafy vegetables, check for wilting or browning of the leaves. Smell may not be the best determiner of vegetable freshness, however, check for an overly sweet or sour smell that may indicate that the product has passed its prime. Pick veggies that are seasonal and put off veggie shopping when the weather is inclement for days together. Additionally, to get the most of your veggie shopping, purchase and consume vegetables as frequently as possible.


3.     Wait until you weigh

Large fruit is an indicator of coarseness and may have been harvested tad too late. On the other hand, a smaller fruit could have been harvested way too earlier. The next time you head to the produce section, check for similar-sized fruits or veggies and weigh them. Chances are, the heavier produce has more water content and is, therefore, your best buy!


4.     Give ‘em a good squeeze

While vegetables should feel sturdy, fruits shouldn’t feel too hard, or else they may not have fully ripened. When the surface of the fruit feels rough or coarse, chances are that the water content of the fruit has withered away. Carrots, onions, potatoes, and cucumbers, must feel firm on squeezing. Tomatoes, citruses, and bananas shouldn’t be squishy, wrinkled, or wilted.


5.     How about a lil thump?

Here is a tried and tested method to pick the best melons. Along with a combination of smell and touch, try thwacking a melon on one hand while you hold it from the other. Do you hear a hollow and full sound? That’s the sound of a melon that was picked just in time. If it smells sweet and gives in when touched, well, you know you’ve made the right choice by bringing those melons home.


6.     Pick wisely

It’s good to understand fruit behaviors when picking them before or after ripening. For example – apples, papayas, and kiwi get sweeter after they are picked, while bananas and avocados ripen only after picking. Olives, litchis, and watermelon never ripen after picking, while peaches, passionfruit, and figs ripen in color, texture, and juiciness but not in sweetness after picking. So, pick wisely!

Whether shopping online or in-person, be rest assured that IndusFresh puts great care in meeting your most stringent specifications and ensures stocking its produce department with only the highest quality. Now that you know how to select fresh fruits and vegetables, be sure to take advantage of these tips and choose the best produce!

Organic and Non-GMO foods – Truth VS Hype

Urban Indians are increasingly getting into the habit of getting healthy. Rightly so, as India is expected to be home to 1 billion lifestyle disease incidents – one of the largest in the world. Guess what? 90 Million Indians are Health Conscious Individuals (HCI) and the number is expected to rise to 130 Million HCIs by 2022. As we strive to be confident about our holistic health, it’s not surprising for us to ask relevant questions on healthy consumption, including food labels like organic, naturally fortified, non-GMO, and ethically sourced. With the abundance of misinformation and myths in the market, we could be misled and manipulated on what we consume. Read along to differentiate the truth from the hype and make the most informed food choices.



The No.1 claim of the organic label is that it’s pesticide-free. This is a broad misconception. Organic farmers do use herbicides and pesticides that are natural and not synthetic or artificial. However, everything natural may not necessarily mean safe and healthy. Natural herbicides are safer than their synthetic peers only when within the permissible toxicity levels. Besides, organic and nutritious don’t go hand in hand either.


100% safe?

If you purchase your fruits and veggies from ‘purely organic farms’ that use natural pesticides to the bare minimum, it doesn’t necessarily ensure that the produce is pathogen-free. Organic produce tends to be more contaminated with potential microbial agents that tag along with manure, running a higher risk of fecal contamination.  If these pathogenic agents are in higher proportions, it could jeopardize your health thereby doing more harm than good. It, therefore, becomes important to know and trust the source of the produce – the organic farmer himself. It’s a great idea to understand his conventional farming techniques and the frequency of pesticide usage to be 100% sure of what you eat. Catch up with our Farmers of Indusfresh to know how we bring the safest produce to your table.


Higher nutritional value?

Hate to break this to you that there is no scientific evidence proving the nutritional upsides of organic produce. Scientists cannot derive conclusive evidence basis the present-day results and literature. One may splurge on produce that’s ‘labeled’ as a highly nutritious luxury item. What scientists and nutritionists do confirm is that - one can increase nutritional intake by simply incorporating a variety of fruits and veggies and increasing its volume in one’s diet instead of eating organic ones.





Pro ‘non-GMO’ consumers passionately believe in consuming environment-conscious produce. However, organic farmers use protein from soil bacteria as an organic herbicide for crops all year long.  Surprisingly, the same protein when encoded in a crop’s gene could intrinsically boost plant immunity and reduce toxin seepage into the farm’s soil and water. Additionally, a study reports that organic farms produce 50% lesser than conventional farms. This means lesser food per unit land. While organic farms prove ideal for small scale niche produce, large scale organic production is bound to have a huge ecological impact along with increased global hunger and malnutrition. Check out IndusFresh’s farming practices that ensure ethical and sustainable produce.


So what’s the bottom line? Rely on local and seasonal farm produce – whether organic or not. You’ll discover that the product is not only fresher and healthier but also competitively priced and ecologically responsible. Local producers will be more than happy to answer your queries too. What’s best? You’ll be allowing home-grown businesses an opportunity to flourish! 

 Feel like sharing your feedback? Hit us up at customerfirst@indusfresh.com

Why restrictive dieting doesn’t work

The Great Indian Festival Season begins and so does the season of festive treats! How can you possibly diet when surrounded by those mouthwatering sweets? As the foodie in you gorges on the delicious food, your carefully curated diet goes out of the window. But what if we told you that dieting has some pretty damaging effects – not just on your body but also on your relationships? So before jumping into the dieting bandwagon, here are some tips on intuitive eating for sustainable and effective health benefits.


1.     Dieting Weight Loss

The first few days or even weeks of calorie counting must’ve made you feel amazing and in complete control of your weight. You may have lost a few pounds too. But the next time you went out partying, you just couldn’t resist those fritters. And your diet plan went for a toss every other occasion thereafter. The truth is – your body perceives dieting as starvation. As we age, metabolism slows and resisting weight loss is impossible even when sticking to a strict diet. Experts say that the carb avoiding and waistline measuring not only makes you emotionally miserable but also could lead to overeating which could further lead to lifestyle diseases.

2. Fall in love with your body

While diets scream, “How to get that perfect body!” your body hears, “You are fat, ugly, and unacceptable”. Diets don’t tell you to tune into what your body is trying to tell you. Hence the emergence of the concept of ‘intuitive eating’ that goes beyond weight loss. Intuitive eating is all about understanding your body’s signals, the food it craves to binge on, and the triggers to avoidable hunger pangs. Doing away with ‘food labeling’, intuitive eating helps you develop a healthy relationship with your body image along with the mindfulness of mediating junk eating tendencies with healthier choices. It’s all about loving your body for the way it is, respecting it, and treating it with care.

3. Eat what you love, love what you eat

As you get in touch with your internal food cues, you’ll understand the foods that make your body feel good. As you make a conscious effort to take note of them, you’ll start gravitating to add more of those to your diet. You’ll observe that you are eliminating foods that make you binge. You’ll start giving yourself visual cues of healthy fruits and vegetables in the kitchen or at the dining table. You’ll discover healthier substitutes for your indulgences. Like the apple, cinnamon, yogurt bowl that nips sweet cravings in the bud! Try the broccoli fritters with the spinach avocado dip that takes care of the protein intake and provides the perfect savory indulgence! Experimenting with fruits and veggies that are high protein, high fiber, and high water content is sure to bring taste to your palate and do wonders for your health!

4. Fat yet healthy!

Who says thin people are fit people? Weight loss is not the only fitness parameter. Health experts claim that a person’s overall disease risk is a combination of factors besides weight, including family history, lifestyle choices, and blood pressure. This means, irrespective of size, one can lead healthy lives by eating healthier food without dieting, incorporating an energizing fitness routine that is centered on increasing the happiness quotient rather than weight loss, and grabbing a good night’s sleep that helps manage stress levels.

As Colin Wright quotes, ‘Your body isn’t a temple, it’s a home you’ll live in forever. Take care of it.’ It’s therefore important to maintain a healthy relationship with your body by treating it with respect, rather than punishing yourself or restricting yourself. One must be focused on being the healthiest version of themselves, every day.

What do you think of this blog? Write to us at customerfirst@indusfresh.com